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A media-led intelligence platform decoding business models in tech and legacy markets

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RECENT ISSUE: INNOVATE AND INVEST

The Challenger's Playbook: How One Startup Is Using It to Take On Amazon

The strategy and pattern behind logistics startup Stord's bet against the Everything Store
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Tech x Market Decoders

Small groups analyzing real companies and investment ideas together

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Supporting startups and SMBs with building, testing, and applying business models & frameworks

Insights from Recent Articles

STARTUP PATTERNS

Contrarian Technology Bets 

New ideas create markets and establish a way of doing things. Contrarian ideas directly challenge an established, dominant way of doing things. Like the bet made by a semiconductor chip maker that just went public.

PLAYBOOK

The Challenger's Playbook 

A startup is challenging Amazon in the logistics layers where it's extractive while cooperating with it where it's unbeatable. it is developing a coopetition (= cooperation + competition) model that simultaneously supports Amazon’s retail storefront while offering an alternative fulfillment service.

EMERGING MODELS

High-Risk Innovation

The emerging VC model is starting to look different. Some of the largest VC firms are no longer just investing in start-ups and providing the network. They are building entire ecosystems around them. And some of them are making topics of national interest the focus.

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